Month: July 2012

Working on the overview of the transmedia story

Spent day with Dave Moorhead – writing the overall story – mapping out on a wall, and working together to sort out the bigger story/ experience and the details of each day/ element. – we hired a room specially to

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Dave Moorhead planning the whole AR story

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Day 1 AR – the politician’s brain

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Stuart Hall & Reception theory

Feedback from my presentation last week was very useful – especially thinking about the newspaper, and how our idea is for the smartphone AR to “decode” the news – in order to reveal the “truth”. Which is over simplistic I

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