Runner holidays (2018)

Initial concept, research, UX Designs and mockups (on Google slides) for a central web resource that brings together useful quality information and bookings for a niche interest area – serious/ elite runner holidays (eg trail running and endurance holidays). Concept, UX Designs, wireframes and prototype. (Personal) project – work in progress (October 2018).

  • Concept is to put trusted, quality information on serious runner news and holidays in one central place, and make it simple to make informed bookings
  • Site aims to be specialised centre of knowledge for running holidays
  • Search for runners holidays, make bookings, be a provider – plus add holidays
  • Community feedback and comments act as quality watchdog (as in Trip Advisor)
  • Expert/ elite reviews/ news articles

Carriage Returns (2014)

Faced with threats to their established business models via digital technology, publishers are looking for ways to innovate. ‘Carriage Returns’ was a proposal for a locative app which encouraged people to read, and was an innovative and cost effective use of digital technology for Publishers, to increase book sales through repurposing their existing content.

Linked document: PDF detailing the Concept and designs

Schematic explaining the idea


  • commercial idea
  • a simple html5 app
  • map interface
  • Trains are a popular place to read
  • People on trains are reading fewer paper books nowadays – increasingly spending journeys looking at phone/ tablet or kindle. I see more tablets now than kindles. Are they reading on e-reading software?

Overall Idea 

  • When you travel on trains, you can download (wifi) – for free – a chapter/ sample from a book.
  • A free book extract …
  • The book extract you get depends on which station you are at, or which station you are travelling through
  • This depends on the GPS location of the station. Your phone or tablet knows this.
  • The book can reflect something about the place or area (e.g. Whitehall – spies, City – finance, Hoxton – creative, Westminster – politics) aiming for the type of people who use those stations
  • Different book chapters/ samples will be made available each day – or once a week?
  • Idea is to attract interest in a book
  • And then if they like the book they are guided to order it – we can have special offers – and offer recommendations of similar books to order

Best of Our Spies (2013)

Book about spies and the French resistance during WW2. The book was already written (Alex Gerlis) & published, and the author wanted a locative AR mockup/ working demo to present to Publisher (agents). The concept was to expand the book using AR and Layar.

The solution needed to use image recognition (to recognise markers in the book) and also location.

Images/ icons in the book via AR open up layers of additional info – maps, sounds, videos, materials ideally that exist already through the original book research – and bring them to life.

Location based Points of Information (POI’s) – places described in the book. The idea is to show interesting things at these specific locations, which are relevant to the story, and in doing so extend/ expand the story. Much of the story was based in Northern France in WW2 and the AR pulled in photos and videos.

Here are some of the drawings used in the demo (images that were triggered by the AR):

Bruce Gernand (2011)

Bruce Gernand is a contemporary UK sculptor. I built the HTML/ CSS for his artist website while working for Platform-3 web development company (February 2011).

I built the website working from design documents and mockups, provided by the Designer. I created wireframes and templates, and the artist provided text and many photographs, which I then assembled in the site. The website development involved regular multiple meetings with the artist, to check details and test everything so it worked and looked how he wanted. 

Cox Bulleid (2011)

Cox Bulleid Architects are a multi award winning architectural practice based in Shoreditch East London. From sketches, initial ideas and wireframes I built the HTML/ CSS for their company website, while working for Platform-3 web development company.

The website needed to feel very light, minimal design in keeping with their design approach, a minimum of text, and the focus given to images – photos and designs – to show off their work, designs, mockups and results. Large images were to be used, using only small areas of descriptive text, and the smallest size of text that was readable. 

An elegant and effective navigation was required, that didnt interfere with the design, or dominate in any way.

AL Films (2010)

AL Films is an independent film and TV production company. I designed and built their website on behalf of Platform-3 web development company.

I met with clients, worked out requirements, designed wireframes, designed mockups with an emphasis of a minimal look, and finally scripted the HTML/CSS. Aimed to make the website as simple as possible, straight HTML, and easy to update.

Courtauld Institute (2010)

The Courtauld Institute of Art is one of the world’s leading centres for the study of the history and conservation of art and architecture, and its gallery houses one of Britain’s best-loved collections. Located in Somerset House, The Courtauld is an independent college of the University of London. Working for Platform-3, I helped develop their website.

I was part of a small team that built an interactive gallery map including images, videos and virtual tours of highlights in the Courtauld Gallery collection. Built using HTML, CSS and JQuery.

BNP Paribas (2000-2004)

I worked as full time web designer for the French bank BNP Paribas from 2000-2004, where I designed hundreds of websites, for a range of uses and users. I designed interfaces for trading systems and financial products and instruments, for both internal and customer use. I established web design guidelines for the bank, which were implemented internationally.

Often my work involved designing user interfaces to models and tools for analysing complex financial data, to help Bank Traders and Analysts make decisions and forecasts. My work for them involved visualising complex charts and tabular information/ data, and designing simple user interfaces and controls for complexed tools.

BT Cellnet (1997-2000)

Conceptualised, designed and built a range of websites and web solutions for many divisions of the company (is now O2).

Built front-ends for online applications, to assist marketing and sales staff. Designed HTML templates for authors to create their own intranet sites, and established working procedures for authors

I worked for over 3 years at BTCellnet, starting from the point where the company had no web presence.

I worked in a development group that initiated the company’s web activities and web strategy, designing for both intranet and internet. Conceived and designed solutions for the Marketing Department, eg visualising network coverage, which was very innovative at the time, and won the company a lot of business, as it was a major selling point for the network and allowed them to prove it.